Edelman financial group annual report

People want more business leadership, not less.

2. Demonstrate tangible progress

Restore belief in society’s ability to build a better future: show the system works.

3. Focus on long-term thinking

Solutions over divisiveness; leadership must focus on long-term thinking over short-term gain.

4. Provide Credible Information

Trustworthy, consistent and fact-based information is critical to breaking the cycle of distrust.

Virtual Launch Event

On January 18, 2022, Richard Edelman unveiled findings from the 2022 Edelman Trust Barometer during our global virtual launch event, alongside a panel of esteemed leaders, including moderator Gillian Tett, U.S. editor-at-large of the Financial Times; Enrique Lores, CEO, HP Inc.; Becky Frankiewicz, President, ManpowerGroup; Oliver Bäte, CEO, Allianz SE; Dr. Ajay Mathur, Director General, International Solar Alliance (ISA) and Dr. David Nabarro, Special Envoy for Covid-19, World Health Organization.